MEET THE BAND
THE PEOPLE BEHIND ROCKBOX USA
We’re a crew of creatives, strategists and live music junkies who know how to connect brands with the audiences, venues and culture that makes live music matter.
Every great show needs a killer lineup, and at Rockbox USA our team is stacked with headliners.
We don’t just work in DOOH - we’re backstage, front row and in the crowd, making sure brands hit the right note at the right time.
That same live music experience sits behind Rockbox USA - U.S. digital-out-of-home media network built around independent venues and designed to connect brands with highly engaged audiences.
no corporate suits. no vanilla campaigns. just energy, creativity and the power of live music
louder, bolder & wilder !
where brands go
Rockbox USA is built around a simple belief: brands can play a meaningful role in live music when they add value to the venues, audiences and communities that make it possible.
We’re not here to turn independent venues into generic advertising spaces.
We’re here to build a media network that helps brands show up with relevance, gives access to new commercial opportunity, and keeps the culture of live music at the centre of the experience.
why we’re different
Rockbox USA is built by people who understand the venues, audiences and cultures that make live music matter.
we know live music
01
We bring together DOOH, brand strategy and network thinking to create a media proposition that works commercially as well as culturally.
we know media
02
Independent venues are not just inventory. Their identity, atmosphere and audience relationships are part of the value.
we respect the venue
03
Rockbox USA only works if it creates value for brands and venues. That balance sits at the center of everything we do.
we build for both sides
04
live music knowledge. media thinking. venue respect.
the people behind
rockbox usa
Rockbox USA brings together experience across live music, media, brand strategy and venue partnerships.
This is the team building the network, shaping the partnerships and making sure Rockbox works for both brands and venues.
PAUL CARR
FOUNDER, ROCKBOX & ROCKBOX USA
Paul Carr is the Founder of Rockbox and Rockbox USA, with a career shaped by two long-standing passions: music and Out of Home Advertising.
Paul founded Rockbox 30 years ago, turning his love of music into a business that has grown and evolved alongside the live entertainment industry. Over three decades, he has built extensive experience and relationships across music, venues, media, technology and advertising, while remaining firmly connected to the independent live music culture that inspired Rockbox in the first place.
Alongside music, Paul has always had a passion for the power of Out of Home advertising - its ability to connect brands with relevant, real world environments. The combination of these two worlds ultimately provided the inspiration for the next chapter of the Rockbox story.
Today Rockbox USA has entered a new generation with Paul’s son Bradley Carr now serving as Managing Director, leading the day-to-day business and continuing the development of the company his father founded three decades ago.
That transition has allowed Paul to focus on a long-held ambition: taking Rockbox to the U.S. and building a new kind of OOH media network around live music.
As founder of Rockbox USA, Paul is leading the development of a national digital Out of Home network across independent live music venues, connecting advertisers with passionate and highly engaged audiences in authentic environments across the U.S.
Paul is closely involved in the strategic development and rollout of the network, building relationships across the live music, OOH, advertising and technology industries and bringing together the venue, media and technology partnerships required to establish Rockbox USA at scale.
For Paul Rockbox USA brings together the two passions that have defined much of his career - music and Out of Home advertising. It represents the natural next chapter in a journey that started 30 years ago and has continued through the creation of a media platform designed to deliver genuine value for venues, advertisers and the wider live music community.
rooted in live music
CONNECTED TO THE INDUSTRY
Rockbox USA is being built with deep connections across independent music, venues, and digital out-of-home.
Relationships with Marauder, NIVA and DPAA help connect the network to the people, places and infrastructure shaping live music and media across the U.S.
Independent music expertise, venue relationships and cultural credibility.
Connection to the wider independent venue community.
Industry alignment within digital-out-of-home and connected media.
want to work with
rockbox usa ?
Whether you’re a brand, media buyer, venue, partner or part of the wider live music ecosystem, we’d love to hear from you.